Bringing to the Limelight-Just for Publicity

The Task:

A political aspirant, with an in-house campaign team, needed a fresh idea for a catchy Ad-copy that will resound his name in the hearts of his target audience and get him enough publicity; ingraining the strength of his person to the electorate, 2 weeks to the election Arcadia was contacted to get this creative done.

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Our Approach:

The main objective is to create a mind-share and ingrain his name in their minds to allow subsequent trust, and public knowledge of the aspirant.

Our Solution:

Wrote an Ad-copy that positively project the candidate.

Interpreted the Ad-copy in Yoruba

Production of the Ad